Alf was secretary of the club from 1957 until 1970 and died in 1971 soon after being elected president for his second term. As well as providing outstanding administrative skills during the club’s formative years, Alf served extended terms on the Executive Committees of the Essendon District Football League and its then parent body the Victorian Football Union. The oldest of our named awards, the Alf Pearce Medal has been presented since 1972, for many years with the support of his widow and grandson.